Fred S. Moch, longtime William Morris Executive dies at 93
Frederick (“Fred”) S. Moch, loving husband, father, grandfather, brother, uncle, cousin and friend, passed away at 93 years of age, on Sunday, January 3, 2021, due to complications from COVID-19.
Fred was born to Anna and Harry Moch. He was raised in Brooklyn, NY, and was a graduate of Erasmus Hall High School. Upon graduation, Fred enlisted in the Navy during World War II, where he was stationed in the Philippines as a Radarman. Shortly after returning from the war, Fred was offered an entry level position with the William Morris Agency in New York City. After a few years at the William Morris Agency, Fred accepted a promotion in the Agency’s Beverly Hills, California office, where he spent the remainder of his 41 year career. Fred was a 60 year resident of Los Angeles.
Fred Moch was the oldest living alumnus of the William Morris Agency, and was known as one of the “Great Agents,” according to his peers in the entertainment industry. As a well-respected WMA talent agent, from the 1950s to the 1990s, and as head of its Personal Appearance Division, Fred played an integral role in the ever-evolving entertainment business in Las Vegas from its early beginnings, providing major acts to casino-hotels, such as the Flamingo and The Sands, to the mega corporate casino-hotels, such as the MGM Grand and Caesars Palace.
During his dynamic four decade career, Fred worked with such legendary talent as Jimmy Durante, Sammy Davis Jr., Elvis Presley, Debbie Reynolds, Peggy Lee, Jim Nabors, Milton Berle, Danny Thomas, Jerry Lewis, Tony Orlando, Tom Jones, Sonny and Cher, Engelbert Humperdinck, Bobby Vinton, The Smothers Brothers, Rodney Dangerfield, Phyllis Diller, Red Buttons, Shecky Greene, Don Rickles, Julio Iglesias, Diana Ross, Donna Summer, and Aretha Franklin, among many other famous acts of the time. Fred brought A-list talent and his creative vision to the top hotels and casinos on the Vegas Strip main showrooms and lounges. At any given time when you drove down the Vegas Strip and looked up at any casino-hotel marquis, more than likely it was Fred Moch who was the executive talent agent responsible for booking the act.
After retiring from the WMA in the early ’90s, Fred went on to produce a successful live Three Stooges production in the MGM Theme Park in Las Vegas.
Fred was known for his quick wit, creativity, integrity, stellar character and kindness. His generosity was legendary. Fred was one of a kind – loved and respected by all who knew him. He loved playing golf over the years, and spending time with his family and friends; and was a longtime member of The Friars Club. Fred had a passion for travel and fine dining, and enjoyed experiencing food and wine from many different cultures.
Fred is survived by his wife, Nancy Reynolds, to whom he was married 28 years, his son, Jonathan, and wife, Heather, their two children, Hayden and Jaida, and his son, Jason, and his daughter, Chloe. Fred is also survived by his niece, Leslie Leventman and nephew, David Levent, from his late sister, Gladys M. Leventman, who predeceased him in 2016. His sister Jacqueline Moch predeceased him in 1963. His former wife, Barbara Frank Moch, predeceased him in 2019.
The family requests that any donations in memory of Fred S. Moch be made to the charity of your choice.